What Happened to My Money? The Statement of Cash Flows

In prior editions of Ed Talks, I’ve focused on specific features of QuickBooks.  In this edition, in keeping with this month’s “what keeps me up at night?” theme, I will focus on one of the primary financial statements, the “Statement of Cash Flows”.

I often hear from small business owners: “How come my Income Statement says I made over $100,000 but my bank account only has $5,000?”. 

Continue reading to gain a deeper insight into your cash flow statement, or feel free to email us with any questions for personalized assistance.

The question is answered in the Statement of Cash Flows. This statement is also known as the “Sources and Uses of Funds”.  In my consulting experience, I have worked with some companies that scrutinize this report regularly and some companies that never look at it.  The statement of cash flows provides a clear picture of how cash enters and exits a company during a specific period. Unlike the income statement, which reflects profitability, or the balance sheet, which showcases financial position, the statement of cash flows focuses solely on the liquidity dynamics of an organization. This document is used by investors, creditors, and financial analysts as it reveals the company’s ability to generate cash and manage its cash reserves efficiently.

 

Definition and Purpose

The statement of cash flows serves as a bridge between the income statement and the balance sheet. It categorizes cash movements into three main activities: operating, investing, and financing. By analyzing this statement, stakeholders can determine whether a company has sufficient liquidity to sustain operations, fund capital investments, and repay obligations. 

The primary purposes of the statement of cash flows include:

  • Providing transparency into cash inflows and outflows.
  • Helping assess a company’s liquidity and financial health.
  • Identifying the sources of cash generation and its application.
  • Facilitating comparisons across periods or between companies.

 

Components of the Statement of Cash Flows

The statement of cash flows is divided into three key sections, each representing a distinct area of cash management:

1. Operating Activities

This section highlights cash flows arising from the core operations of the business. It includes transactions related to the production and delivery of goods or services.  The Operating section starts with the Net Income and includes the net change in current asset and current liability balances.  For example, an increase in the Accounts Receivable balance is viewed as a use of funds (a sale was made but not yet collected).  An increase in the Credit Card balance is a source of funds (expenses incurred but not yet paid for). 

Operating cash flow is crucial as it reflects the company’s ability to generate cash from its regular business activities. A positive operating cash flow often indicates healthy operations, while a negative flow may signal potential challenges.

2. Investing Activities

Investing cash flows involve the acquisition and disposal of long-term assets and investments. It reflects the company’s strategy in terms of growth and expansion. Key transactions under this section include:

  • Purchase or sale of property, plant, and equipment (PPE / fixed assets).
  • Investments in securities or other businesses.
  • Proceeds from the sale of assets.

Investing activities can demonstrate whether a company is reinvesting in its future or divesting assets for liquidity purposes.

3. Financing Activities

This section focuses on cash flows related to funding the business. It includes transactions with shareholders, creditors, and debtors. Common examples are:

  • Issuance of equity or debt.
  • Repayment of loans or dividends paid to shareholders.
  • Proceeds from bond issuance.

Financing cash flows help gauge the financial strategy of the organization—whether it relies on external funding or returns value to its shareholders.

 

Examples of Cash Flow Problems

Despite its importance, businesses can encounter cash flow issues that hinder their operations and financial stability. Here are some common examples:

  • Delayed Payments from Customers: When customers take longer than agreed to pay invoices, it creates a shortfall in cash needed for day-to-day operations.
  • Excessive Inventory Holding: Investing too much in inventory ties up capital, leaving insufficient cash for other expenses.
  • High Debt Obligations: Large loan repayments or interest expenses may deplete cash reserves, especially if revenue generation is inconsistent.
  • Unexpected Expenses: Emergency repairs, legal costs, or sudden regulatory fees can disrupt planned cash flows.
  • Overinvestment in Fixed Assets: Spending heavily on equipment or property without generating immediate returns can strain liquidity.

 

Importance of the Statement of Cash Flows

The statement of cash flows is invaluable for understanding the liquidity and solvency of an organization. Here’s why it matters:

  • It helps in assessing whether a company can meet its short-term and long-term obligations.
  • Investors use it to evaluate the sustainability of dividend payouts and growth strategies.
  • Creditors rely on it to determine repayment capability.
  • Management uses it to plan financial strategies and improve operations.

 

Limitations

Despite its importance, the statement of cash flows does have limitations:

  • It does not provide insights into profitability, only liquidity.
  • Non-cash transactions such as depreciation and amortization are excluded.
  • It does not capture future cash inflows or outflows.

Hence, it should be analyzed in conjunction with other financial statements for a holistic understanding of a company’s financial position.

 

The statement of cash flows is a cornerstone of financial analysis and decision-making. It provides a detailed view of a company’s ability to generate and manage cash, offering insights that are essential for investors, creditors, and management. While not without its limitations, its significance in understanding the liquidity dynamics of a business cannot be overstated. By studying cash flows, stakeholders can better anticipate challenges, seize opportunities, and make informed financial decisions.

If you would like some help understanding the cash flow statement (or any other statement) in your books, we’re here for you! Gain a better understanding of your cash flow statement.



Antonio Tony Martinez
Senior Partner Development Manager

Tony brings over 15 years of QuickBooks knowledge with him and has been recognized as a top performer year over year. Tony will play a critical role in helping our team grow your QB business by managing the relationship between Siegel Solutions and the QuickBooks Solution Provider Program. Tony is focused on optimizing results for strategic partners of all shapes and sizes.

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Noah Raney
Senior Account Payroll Manager

Noah is our dedicated Intuit Senior Account Payroll Manager who can help you find the right payroll solution for you and your business. He is well versed in all of the QuickBooks platforms being desktop/online/standalone and payroll has been his world since joining Intuit 13 years ago. Whether you are looking for ways to save on time, reduce inflated payroll costs or just get set up with the best discounts, he is here to help. Your success and satisfaction are of utmost importance!

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Sean McCaffery
Global Channel Sales Partnerships and Alliances Leader

Sean McCaffery has more than 15 years of experience leading channel sales and cloud solutions in the US and Internationally. Sean has held leadership positions with Avaya in Europe growing the channel business with resellers and distributors in key countries driving double-digit growth. He then joined Rackspace Technology and was instrumental in developing sales growth strategies in cloud adoption for customers and partners. Most recently, he ran channels at Dizzion responsible for dynamically growing and expanding the partner ecosystem through SaaS-based VDI solutions before joining Intuit. Currently, he runs the QuickBooks Solution Provider Program supporting the strong business that solution providers and ISV partners have established as well as finding new opportunities to drive emerging mid-market growth together!

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Gabor Terebesi
Payments Account Manager

Gabor Terebesi is an Account Manager with the Payments Team of Intuit for over 15 years. He works in the partner division for Intuit payments to ensure Intuit partners along with any clients of theirs are in the most suitable and financially cost-effective solution accepting payments through eCommerce, QuickBooks, mobile payments, or any other options necessary for their business.

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Accounting Manager

Aimee joined Siegel in 2022 as the Accounting Manager overseeing the accounting and bookkeeping team. Aimee brings 18 years of experience with increased responsibility with privately and publicly held companies. Her experience lies with SaaS-based companies as well as in healthcare, consulting, education and nonprofits. Prior to joining Siegel, she held accounting leadership positions with Waban Projects, Elastic Path, Moltin, and Ned Davis Research. Aimee loves partnering with business owners to establish financial reporting and results that promote growth and expansion. When Aimee is not working, she loves spending time with her family and friends and exploring all New England has to offer. She is also an avid Red Sox fan and enjoys going to Fenway Park when she can.

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Jeffrey Siegel
CPA, CEO

Jeff has spent the last twenty years working providing solutions to emerging growth businesses. After graduating from Northeastern University, he spent five years working with two multinational CPA firms in an auditor capacity building a foundation for understanding how business work. He later went on to work in various controller and CFO roles before starting Siegel & Associates (previously Siegel Financial Group) in 2000. In those roles, he sold a company to ADP, raised funds for a major expansion of a large regional IVF clinic, and helped set up accounting and financial structures for dozens of companies. Since starting Siegel & Associates, Jeff has worked with hundreds of clients providing accounting system solutions. Those solutions include setting up QuickBooks in a single-user environment putting in QuickBooks Enterprise in a 30-user environment and integrating various add-ons including inventory, CRM, and e-commerce. He is a Certified Public Accountant, a QuickBooks Pro Advisor, a QuickBooks Advanced Pro Advisor, and an Intuit Solution Provider certified in Enterprise Solutions, Point of Sale & QuickBase. Jeff is also a Microsoft Certified Systems Engineer

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Lori Swartz
Client Support Manager

After graduating from Boston University, Lori spent eight years working in various managerial positions for two national companies. In those positions, Lori developed the skills necessary to manage multiple projects, clients, and resources. She later went on to work for a management company that handled over 25 real estate properties with multiple tenants. Lori joined Siegel Solutions in 2003 as a client services manager where she utilized her skills developed to manage multiple clients and multiple staff. She recently moved into the client support manager role where she is responsible for meeting with and onboarding new clients, managing and maintaining our technology stack along with QuickBooks setups, conversions, training, and consulting.

In her free time, Lori enjoys spending time with her family. She loves to travel, music, and theater.

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Janet Jodoin
Bookkeeping Associate

Janet joined Siegel Solutions in May of 2022 as an Associate Bookkeeper. In her younger years, while raising her family, she completed her degree in Business and she spent 20 years in the trades as a custom designer. Janet also has 16 years in corporate management. Her strong team support, training, and development led her to support and manage Human Resources. Janet's desire to change careers has led her to return back to bookkeeping at Siegel Solutions. In Janet's free time she enjoys spending time with her growing family. Her personal favorite is creative landscaping in her yard. She also enjoys working alongside her partner in construction and remodeling.

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Tricia Gullage
Associate

Tricia Joined Siegel Solutions in 2022 as a bookkeeper and works with our clients to keep their day-to-day bookkeeping in order. Tricia has 12 years of bookkeeping experience working for a large construction company for 10 of those years handling all their accounting and Payroll. She met Jeff our CEO while working there and decided she wanted to join our team.

When not working Tricia enjoys spending time with her family and friends. She recently moved up to the lakes region in NH and loves going to concerts, enjoying her time boating and snowmobiling.

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Ed Jaworski
Professional Services Manager

With over 21 years of corporate experience at PeopleSoft Consulting, Sun Life Financial, and KPMG, Ed brings a big business approach to small business solutions. Prior to joining Siegel Solutions in 2022, Ed helped small businesses get the most out of QuickBooks for 21 years as a co-founder of SMB Partners and the founder of Solutions for Office Software.

Ed is an Advanced Certified QuickBooks® ProAdvisor, a Certified QuickBooks® Point of Sale ProAdvisor, a Certified QuickBooks Enterprise Solutions ProAdvisor, and a Certified SOS Inventory Consultant. Ed holds an MS in Computer Information Systems from Bentley University and a BS in Business Administration from Northeastern University.

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Debby Mono
Firm Administrator

Prior to joining Siegel Solutions in March 2023, Debby had been working in administrative and executive assistant roles for many years in various fields. Her extensive background in these positions has provided her with a range of skills and knowledge that are valuable in her new role as a Virtual Administrative Assistant. She graduated from Suffolk University with a Bachelor's Degree.

Outside of work, Debby can be found at football fields or dojos cheering for her sons. She also enjoys hikes with her dog, Sawyer, reading, sports, and live music. She and her husband also love to entertain family and friends.

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Letitia Cote
Senior Associate

Letitia has an accounting degree and has been working in the Accounting/Bookkeeping industry for over 25 years. Tish is also an Acumatica Business Consultant. Outside of work, Tish has 4 grown children and 5 grandchildren, she loves to ski, hike, bike, and be outdoors. Tish has worked with Jeff for over 10 years.

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Andrea Alencar
Associate

Andrea graduated from Bridgewater State with a Bachelor's degree in Accounting. Andrea joined Siegel Solutions in 2022. Andrea has gained accounting experience working in various industries including a CPA firm, legal, hospitality, and telecommunications. Before coming to Siegel Solutions Andrea previously worked as a bookkeeper and staff accountant.

Andrea has 4 kids which keep her busy. Outside of work, Andrea enjoys spending time with her kids, being outside, cooking, and going to softball/baseball games.

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Mike Derrico
IT

I started my career in 1983 when I designed and built a device to share a computer program, written by the president of a local bank and his son, running on an Apple Lisa computer. The device allowed the large and expensive Lisa's computer to be shared with bank employees. With this program, and with my device, we started a company to market this unique solution to banks. At this point, computer networks were just starting to be used in businesses. I transitioned my efforts to providing support for migrating banking terminal/mainframe functions to the emerging Personal Computer networking platform. For the next decade, I worked with, and beta tested, numerous technologies to integrate the banking functions from dumb terminals into the now smart desktop computers. After working with a few small consulting firms, I started my own company focusing on providing I.T. support to SMBs. More recently I am now doing the exact opposite by helping customers migrate their PC applications and data from their local computers to The Cloud. A few years ago, I joined Siegel Solutions to add my years of I.T. experience to their firm.

In my spare time, I like to travel, fly my drone and, most importantly, spend time with my family. I also still enjoy tinkering with technology.

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Pat Jaworski
Associate

After spending most of her corporate career in the insurance industry, Pat joined a QuickBooks consulting firm providing bookkeeping services to several small companies. Late in 2022, that firm merged with Siegel Solutions, Inc., bringing Pat and her clients to the group. She provides services to clients in a variety of industries: fitness, construction, beauty, equine care, and medical billing, to name a few. She enjoys supporting her clients by keeping their financial records in good shape and allowing them to focus on growing their respective businesses.

Pat resides in the 495/MetroWest area with her husband Ed, daughter Abby and Duffy, their lovable, energetic golden retriever.

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John Brakey Campos

Senior Account
Payroll Manager

John has been with Intuit for over 18 years, serving in a variety of roles across the organization. For the past 8+ years, he has focused on payroll and workforce management solutions, helping clients streamline operations and make informed decisions. John is passionate about working directly with customers to understand their unique needs and recommend the best solutions to support their teams.

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DeeAnna Keyes

Sales and Marketing Associate

DeeAnna Keyes, has been our Sales and Marketing Associate since December 2023. She brings a wealth of experience, having worked at Intuit with a focus on Quickbooks Online and Quickbooks Desktop. With a robust sales history and a license as a real estate agent in Virginia, DeeAnna is a versatile professional. Outside of work, she cherishes family moments, indulges in camping with friends, and finds joy in entertaining at home with her husband and four children.

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Janice Kats

Associate

Janice Kats graduated from Carl Sandburg College with an Associate Degree in Accounting in 1992 and has been working in the accounting field ever since in various jobs doing AR, AP, payroll, office management, and bookkeeping before joining Siegel Solutions in late 2023.

In 2022, she made the decision to branch out on her own and started her own bookkeeping business, working from home.

She is a mom to 3 grown children and a grandmother to 5 grandchildren and enjoys spending time with her husband and two dogs and following her grandchildren in all of their sports.

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Alyssa Bradford
Firm Manager

Alyssa Bradford joined Siegel Solutions as Firm Manager in March 2025, bringing with her a strong background in operations management and a hands-on, "boots on the ground" leadership style. Known for her excellent communication skills and practical approach to problem-solving, Alyssa plays a key role in driving efficiency and fostering team collaboration at the firm.

She is a graduate of the University of Hartford and lives in Franklin with her husband and son, where they enjoy making the most of nice weather together as a family. In her downtime, Alyssa enjoys HGTV and Food Network shows.

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Cynthia Moncayo-Mena
Associate

Cynthia joined Siegel Solutions in March 2025 as an Associate. She has a Bachelor's in Accounting from New Jersey City University and over 10 years of experience in accounting.
She is married with two children and enjoys reading and exploring new places to visit!

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